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Introduction to
Prompting

Optimizing inputs for AI models

Do you think AI is just about answering questions? Generative AI (e.g., ChatGPT, Claude AI, or DeepSeek) offers incredible possibilities, but its effectiveness and outputs depend on the quality and precision of your prompts for each LLM (large language model). With systematic prompting (known as prompt engineering), you can achieve accurate and valuable outputs that instantly elevate your projects, marketing, and business processes to a higher level.

Chat GPT

Claude AI

Perplexity AI

Prompt engineering

AI content creation

DeepSeek

LLMs

Braňo Šmidt

Co-founder & AI Business Strategist

Level – Beginner / Intermediate

Recommended format – in person

Marketers

Creatives

Analysts

Minimum group size – 8 people

What you’ll learn in this course

Prompting Basics

You’ll understand the principles behind effective communication with AI models.

Prompt strategy and structure

How to ask guestions to get the most accurate and relevant answers.

Identifying mistakes

You will learn to recognize common mistakes in prompting and quickly correct them.

Advanced techniques

They will help you achieve even better and more refined outputs.

Specific areas of application

Marketing, content creation, data analysis, or HR — learn how to tailor prompts for different needs.

Why attend

Practical tips

It’s not just theory. Everything we cover can be immediately applied in practice.

Relevant examples

Examples from tools like ChatGPT, Claude, and DeepSeek will illustrate the differences in approaches to various generative models.

Saved time

Properly structured prompting will save you time and deliver higher-quality outputs.

About the course

The course is designed for anyone who wants to work effectively with artificial intelligence and understand the key role of prompting in obtaining accurate and relevant outputs. Prompting is a fundamental skill that enables you to fully leverage the potential of generative AI — from optimizing responses to creative content creation.

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You will learn how to formulate prompts that are clear, structured, and effective, saving you time and delivering higher-quality results. This course will help you turn AI into a truly powerful assistant that you can guide precisely according to your needs.

Duration: 1 day (8 hours)

  • Basic version: 2.5 hours – includes a theoretical overview and practical examples of prompting.
  • Extended version: 4 hours – additionally covers advanced techniques, analysis of different types of prompts, and practical exercises.

Training format:

  • In-person (suggested) (odporúčaná).
  • Alternative online online form.

Artificial intelligence is one of the fastest-growing tools in the world today. You don’t need to be a tech expert to understand its potential and start using it in your work and life. With well-crafted prompts, you can get the most out of it.

Hodnotenia

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Workshop Expert

Matus_Marko

Matúš Marko

Senior AI consultant