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AI in Sales and Lead Generation

AI in Sales – More Effective Lead Generation

Are you looking for ways to improve lead generation and optimize sales activities? AI offers tools for automating routine tasks, supporting data analysis, and personalizing sales strategies. This course will help you understand where AI can add value in sales and how to effectively integrate it into your business processes.

AI for Sales

Lead generation

HubSpot AI

Salesforce Einstein

Conversion Optimization

Braňo Šmidt

Co-founder & AI Business Strategist

Level: Intermediate / Advanced

Minimum participants – 8 people

Recommended format – in person

Marketers

Digital Agencies

Content managers

What you’ll learn in this course

How to find and target the right customers

Using AI for predictive analysis and targeting.

Sales process automation

AI saves time in lead management and follow-ups.

Personalization

How AI supports personalization and improves the customer experience.

Optimizing strategies based on data

Why attend

More qualified leads

AI helps identify potential customers faster.

Better sales decisions

Predictions

Examples of using AI to analyze and predict sales trends.

Conversion Optimization

Personalized content increases the chances of successful sales.

More efficient sales teams

AI automates routine tasks and allows the team to focus on strategic activities.

Overview of sales and automation tools

E.g., HubSpot AI, Salesforce Einstein.

Methods for assessing and selecting the best leads

About the course

AI is becoming an integral part of modern sales and lead generation, helping companies identify potential customers more effectively and optimize sales processes. This course provides a practical overview of AI tools and strategies that sales teams can use to streamline lead generation, automate repetitive tasks, and improve targeting efforts.

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We focus on how AI supports predictive analysis, enhances customer communication personalization, and enables sales teams to spend more time on strategic activities rather than manual lead management. You will learn where AI truly adds value, its limitations, and how to effectively combine it with proven sales methods.

The course is designed for salespeople, sales teams, and marketing specialistswho want to understand how AI can support their sales activities and learn how to integrate tools effectively.

Level: Intermediate

Who it’s for: Salespeople, sales teams, marketing specialists.

Let AI work for you – learn how to effectively integrate it into sales and lead generation!

This training is delivered exclusively as a custom solution. Timeframe, content, and format are always tailored to the specific needs, knowledge level, and environment of the client. To ensure expert quality and relevance, the training is only available after an initial consultation and agreement.

Hodnotenia

I want a custom quote

Tell us more about your needs and preferences, and we’ll prepare a tailored pricing offer that fits your requirements.


Workshop Expert

Braňo Šmidt

Co-founder & AI Business Strategist