Training

AI for Marketing

Intelligent Personalization and Efficiency

Are you looking for ways to make marketing more efficient? AI opens up new opportunities in content creation, campaign automation, and data analysis. This course will show you where AI can add value, how to support personalization, and how to streamline marketing processes without unnecessary manual work.

AI in Marketing

Chat GPT

Claude AI

Jasper AI

Copy.ai

AI content creation

Level: Intermediate / Advanced

Minimum participants – 8 people

Recommended format – in person

Marketers

Digital Agencies

Content managers

What you’ll learn in this course

How to identify AI opportunities in marketing

Using generative AI for content creation

Blogs, social media, emails.

Campaign personalization

based on customer behavior and preferences.

Campaign analysis and optimization

using predictive models.

Why attend

Increased marketing efficiency

AI enables faster and better results.

Process automation

Tips for automating routine marketing processes.

Higher return on investment

AI helps optimize ad budgets.

Data analysis

Examples of campaign optimization through real-time data analysis.

Tool overview

Jasper AI, Copy.ai, ChatGPT, Claude AI.

About the course

Marketing is evolving faster than ever due to AI. Artificial intelligence is no longer just a trend — it’s a practical tool that helps marketers automate repetitive tasks, generate content, and analyze customer behavior with greater precision. This course provides a comprehensive overview of real-world AI applications in marketing,including content creation, campaign optimization, and leveraging analytics for decision-making.

You will learn when and where AI offers the most value, how to effectively use tools like ChatGPT, Jasper AI, Copy.ai, and Claude AI, and what their limitations are. The course is designed for marketers, digital agencies, and content managers who want to practically understand how AI can streamline their work while avoiding common pitfalls when implementing AI into marketing strategies.

We focus on realistic AI use cases,showing you specific examples of campaign optimization, content automation, and data analysisthat you can immediately apply in your work environment.

Level: Intermediate – Advanced.

Who it’s for: Marketers, digital agencies, content managers.

Hodnotenia

Projektoví manažéri v mojom tíme teraz ušetria až 20 hodín mesačne vďaka automatizácii tvorby reportov s AI asistentom.

Dlhšie používam ChatGPT, ale na workshope som zistil, že Claude je oveľa lepší nástroj na to, čo potrebujem.

ChatGPT používam do začiatku ako samouk, ale Braňo mi ukázal funkcionality, ktoré som doteraz nepoužívala a tiež mi pomohol vylepšiť moje prompty, aby som z nástroja dostala maximum.